1. Analyzing the picture:When you first look at the picture you notice the landscape, a man laying on the ground missing his legs busy playing a game and a sign in front of him that says danger mines. Nintendo appropriately placed in the top right corner ever so small to make sure they dont draw you from the big picture. Which in this case is the claim they are trying to make
The claim here is one of value I would say. The value here is that the Nintendo Game Boy Advance is such an amazing hand held gaming platform that you will fail to notice your surroundings. If you did happen to notice your dangerous surroundings you wouldn't even care. This happened to be the case for this poor fellow who was so engulfed by the game system he failed to realize he walked into a dangerous mine field. Further he failed to realize he stepped on one of the minds blowing off both of his legs.
While obviously over exaggerated the ad does do a good job to support this claim. The words "Danger Mines" with the o so familiar skull and cross bones does a good job of letting us know whats going on in the picture. The poor man failed to realize he walked into the mind field getting serious injured. However does he care? No he keeps on playing. So Nintendo is kind of saying the game boy advance is so good you wont even realize your legs are blown off. The game system being so amazing you fail to realize a fatal injury must be something worth buying of course? The audience this ad is aimed at is obviously gamers who would find this amazing or interesting at least. Definitely not aimed at non-gamers who would find this appalling in its graphic nature.
The Claim: The Game Boy Advance is amazing
The Support: The man who failed to realize hes surroundings because of the game, causing him to lose his legs and him not caring about it.
The Warrant: The game boy advance is such an amazing system, not only will you fail to realize your surroundings, even if you did notice you wouldn't care. So go out and buy one.
If this ad was successful or not is really a good question. Since its such an extreme case, maybe it did appeal to some intense gamers while it failed short to others.